Tourism NT conducts marketing campaigns throughout the year within Australia, as well as in major overseas markets.
Global Distribution E: marketing.tourismnt @nt.gov.au P: +61 8 8999 3936
Global PR and Media E: media.tourismnt@nt.gov.au P: +61 8 8999 6623
Operations In-Market E: international.tourismnt @nt.gov.au P: +61 8 8999 5121
The primary role of marketing is to increase the demand among identified target segments in key markets (in Australia and overseas) to prefer the Northern Territory above all other destinations. Marketing works with industry partners to convert increased desire and intention to visit the destination to actual visitation.
Over 2010 Tourism NT implemented a new structure within its Marketing and Communications Division, migrating the domestic and international market activities to form a more holistic ‘global’ marketing division, enhancing the global trade distribution engagement and providing greater integration of online media throughout the agency. The structure of the Marketing Communications division (PDF, 47KB) includes three business units headed by the Executive Director Marketing and Communications. These are: Global Marketing, Global PR & Media and Global Distribution.
04 May 2012 2012 Brolga Awards – call for entries
Nominations for the 2012 Brolga Awards are now open. The Brolgas present a fantastic opportunity for tourism businesses in the Territory to achieve national recognition and to benchmark themselves against their competitors along the way.
04 May 2012 Indigenous tourism on agenda at Ministerial forum
Increasing participation in Indigenous tourism is a key agenda item at a meeting of Australia’s Tourism Ministers to be held in Melbourne today.
23 Apr 2012 YouTube channel launched for Darwin campaign
The new Tourism NT YouTube channel launched today as the primary call-to-action for the current Darwin Lonely Planet campaign activity, highlighting five ‘Top 10 in the Top End’ videos.
20 Apr 2012 China Market Industry Briefings in May
Tourism NT is holding a China Market Industry Briefing to provide valuable insights into the China market in Alice Springs on Wednesday 16 May.
17 Apr 2012 Spotlight on Alice for tourism, business events
Alice Springs is the focus of the latest stage of the Territory Government’s $1.4 million Red Centre digital marketing campaign aimed to boost the profile of Alice Springs and local businesses.
16 Apr 2012 Tourism NT Stakeholder Satisfaction Survey 2012
The stakeholder satisfaction survey is conducted every two years to monitor and evaluate Tourism NT’s performance and gain insight into how to improve working relations and partnerships with stakeholders.
05 Apr 2012 Views of the Territory in Australia's top 100
The Red Centre and Kakadu National Park account for nine out of 12 views in the Northern Territory that have been rated as among the best in Australia.