Tourism NT conducts marketing campaigns throughout the year within Australia, as well as in major overseas markets.
Destination and Partnership Marketing E: marketing.tourismnt @nt.gov.au P: +61 8 8999 3936
Global PR and Media E: media.tourismnt@nt.gov.au P: +61 8 8999 6623
International Operations E: international.tourismnt @nt.gov.au P: +61 8 8999 5121
The primary role of marketing is to increase the demand among identified target segments in key markets (in Australia and overseas) to prefer the Northern Territory above all other destinations. Marketing works with industry partners to convert increased desire and intention to visit the destination to actual visitation.
04 Jan 2010 Local musician to muster tourists
Local Darwin musician Jess Ribeiro will travel around Australia in February to promote holidays to the Northern Territory as part of the annual tourism NT Muster.
23 Dec 2009 Promoting the Red Centre to China
Six reporters from China will spend a unique Christmas in the Red Centre as part of a four-day familiarisation tour that will help promote Territory holidays to potential Chinese visitors.
18 Dec 2009 Ultimate NT fishing adventure competition launched
Tourism NT has teamed up with the ABC Local Radio program ‘Tales from the Tinny’ to promote the Territory as the ultimate fishing destination in Australia, through a national fishing competition over the next two months.