Welcome to Tourism NT's new Tourism e-Kit.  In partnership with other State Tourism Organisations and the Australian Tourism Data Warehouse (ATDW), Tourism NT has produced a comprehensive series of easy to follow online marketing tutorials for tourism operators.

The Tourism e-Kit covers everything from the basics - how to get started - to advanced topics such as search engine marketing and online product distribution.

Key topics include:

• The fundamentals of creating a targeted, usable website
• How to increase traffic to your website 
• Understanding online consumer trends
• Web reporting and measuring ROI
• The ATDW and how they help businesses
• Online booking solutions

Accessing the Tourism e-Kit

The Tourism e-Kit is free of charge and can be downloaded tutorial by tutorial or watched on video. On average, a tutorial will take between 10 minutes and 30 minutes to complete.  Each video takes between 2 to 5 minutes to view.

SECTION AND TUTORIALS	PDF	VIDEO
The Basics
Tutorial 1 - Internet: planning my success	332 KB
Tutorial 2 - Initial assessment of my website	341 KB
Tutorial 3 - Web strategy: assessment and components	754 KB
Tutorial 4 - Web strategy: cost and timing	352 KB
Tutorial 5 -  Finding a good web professional	437 KB
Tutorial 6 - Planning a new website	278 KB
Tutorial 7 - Email best practices	932 KB
Glossary  - Learn the language of E-Commerce	932 KB
Website
Tutorial 8 - Registering a domain name 101	262 KB
Tutorial 9 - Domain name: advanced	214 KB
Tutorial 10 - Organising hosting for my site	906 KB
Tutorial 11 - The Internet, Web 2.0 and the tourism industry	784 KB
Tutorial 12 - Target market 101	708 KB
Tutorial 13 - Website 101: visual design and content	565 KB
Tutorial 13a - Short videos for your website	1.3 MB
Tutorial 14 - Website 101: usability and technology	544 KB
Tutorial 15 - What is a content management system?	269 KB
Tutorial 16 - Images 101	992 KB
Tutorial 17 - Images: going online	991 KB
Tutorial 18 - Security and backups	1.2 MB
Tutorial 19 - Search engines 101	936 KB
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Search engine optimisation
Tutorial 20 - Critical components of optimising a website	789 KB
Tutorial 21 - Keywords	538 KB
Tutorial 22 - Understanding inbound links to my site	555 KB
Tutorial 23 - Sourcing inbound links	1 MB
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E-marketing
Tutorial 24 - Bringing people to my site with e-marketing	870 KB
Tutorial 24a - Converting a prospect into a guide	915 KB
Tutorial 25 - Email marketing	339 KB
Tutorial 26 - Pay per click 101	600 KB
Tutorial 27 - Setting up a PPC campaign with Google AdWords	706 KB
Tutorial 28 - Social media for tourism	739 KB	part 1   part 2
Tutorial 29 - Customer reviews and TripAdvisor	722 KB
Tutorial 30 - Blogging	650 KB
Tutorial 31 - Australian Tourism Data Warehouse	412 KB
Tutorial 32 - Tourism Exchange Australia	1.1 MB
Tutorial 33 - Google Tools	694 KB
Online booking
Tutorial 34 - Online booking systems 101	496 KB
Tutorial 35 - Online booking systems advanced	754 KB
Analysis and statistics
Tutorial 36 - Tracking and reporting	450KB
Tutorial 37 - Google Analytics	397KB
Online distribution
Tutorial 38 - Online Distribution 101	1MB	part 1   part 2
Tutorial 39 - Online Distribution: advanced	835KB

Updated Tutorials added May 2010
Updated Videos added June 2010

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