The number of people worldwide who use the Internet is now in excess of 964 million.
Use of the Internet as a holiday pre-planning tool and for online travel bookings, is also increasing dramatically.
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Destination and Partnership Marketing E: marketing.tourismnt @nt.gov.au P: 61 8 8999 3936
More and more travellers are using the Internet to research their travel destination, to plan their next holiday and to book accommodation and tours before they arrive. This is a trend that is growing year on year.
"To succeed and provide the NT with a substantial competitive edge, all operators must as an absolute minimum have web capacity that enables consumers to readily find them and to transact in real-time online, either direct or through a distribution partner." Five Year Tourism Strategic Plan: 2008 to 2012.