From 1 July 2010, Tourism NT will provide marketing, promotion and distribution services exclusively to tourism product/service providers who are accredited through a TAAL endorsed program.
Brand and Marketing Services E: marketing.tourismnt @nt.gov.au P: +61 8 8999 3876
The Australian travel market is made up of individuals that have unique travel needs, preferences and behaviours.
As marketers, segmentation research helps us to identify and cluster these individuals into groups to ensure our marketing messages not only have the best chance of reaching them but also resonating with them.
Download the Spirited Travellers Media Guide (PDF 1.39MB) for practical insights about Spirited Travellers’ media preferences. Please note this guide is currently being reveiwed and will be updated in July 2010.
The Guide aims to assist in the development of marketing plans in order to ensure more effective communication with the NT’s core travel target market.