Cooperative marketing allows operators and trade partners to cost-effectively promote their product and extend their advertising reach nationally and internationally through financial support from Tourism NT. Cooperative funds are also used to encourage trade and industry partners to support and align with Tourism NT's campaign initiatives.

NT-based operators

The Global Distribution unit will provide cooperative support to NT suppliers, assisting them to reach their target audience and extend their marketing budgets.

Global Distribution can also help operators access cost-effective media rates and provide advice on making advertisements stand out on the page.

To read the guidelines for cooperative advertising support from Tourism NT, and to apply, simply download the Cooperative Marketing Application and Guidelines (PDF, 823KB).

National partners

The Global Distribution unit works with national product and distribution partners to deliver and sell the NT in the domestic market.

Co-operative funding is available to these partners whose activity aligns with Tourism NT’s marketing directions and campaign timings.

The Partnership Program 2011-12 has been introduced to ensure all national partnership help reach the Territory’s growth potential. Support may take the form of financial funding and / or in-kind marketing support to extend the project reach.

To find more on the assessment criteria and application process for partnership support from Tourism NT, simply download the Partnership Program 2011-12 (PDF, 1026KB).