Cooperative marketing allows operators and trade partners to cost-effectively promote their product and extend their advertising reach nationally and internationally through financial support from Tourism NT. Cooperative funds are also used to encourage trade and industry partners to support and align with Tourism NT's campaign initiatives.

NT-based operators

The Global Distribution unit, managed by Mark Crummy, will provide cooperative support to NT suppliers, assisting them to reach their target audience and extend their marketing budgets.

Global Distribution can also help operators access cost-effective media rates and provide advice on making advertisements stand out on the page.

To read the guidelines for cooperative advertising support from Tourism NT, and to apply, simply download the Cooperative Marketing Application and Guidelines (PDF, 832KB).

National partners

The Trade Engagement team, based in Sydney and managed by Mark Crummy, provides cooperative support to national product and distribution partners that sell the NT in the domestic market.

National partners are encouraged to submit proposals for cooperative funding in September each year. Proposals should articulate target audience, method of communication including media schedule, and methods for tracking and reporting campaign success. Proposals that align with and support Tourism NT's destination campaign activities will receive highest priority.