SECTION AND TUTORIALS |
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The Basics
What can I benefit from the internet and how do I use it to my advantage |
Tutorial
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Internet: planning my success
Find out how travellers book online and what to do to be successful online |
1 |
15 mins |
316 KB
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Initial Assessment of my website
A short questionnaire that shows you the health of your website. |
2 |
15 mins |
441 KB
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Web Strategy; assessment and components
This fact sheet will help you assess your e-readiness level |
3 |
25 mins |
980 KB
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Web strategy; cost and timings
How much does it cost to have a successful online strategy |
4 |
25 mins |
497 KB
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Finding a good web professional
There are many out there but who are the good ones |
5 |
25 mins |
1,220 KB
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Planning for a new website
Essential steps when planning a new website or re-designing |
6 |
5 mins |
924 KB
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Email best practices
What is the email etiquette |
7 |
10 mins |
533 KB
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Website
Creating a website that consumers will want to stay at can be difficult. Find out some simple steps to making a great website |
Tutorial
No.
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Registering a domain name 101
Where to go and comparisons |
8 |
15 mins |
439 KB |
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Domain name: advanced
Re-directing pages and more |
9 |
10 mins |
399 KB |
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Organising hosting for my site
Who will mind your website in cyberspace |
10 |
20 mins |
571 KB |
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The Internet, web 2.0 and the tourism industry
Learn what Web 2.0 means and the key considerations for your website |
11 |
20 mins |
981 KB |
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Target market 101
Put yourself in a traveller's shoes |
12 |
25 mins |
746 KB |
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Website 101: visual design and content
Essentials for a great looking website |
13 |
15 mins |
926 KB |
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Website 101: usability and technology
Essentials for an easy to use website |
14 |
15 mins |
572 KB
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What is a content management system?
The fundamentals of a good CMS and how it saves you time |
15 |
10 mins |
469 KB |
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Images 101
Basics of creating and using images |
16 |
15 mins |
1,271 KB
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Video for your website
Create an effective short video for your website |
16A |
40 mins |
1,119 KB
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Security and backups
Don't lose your online materials |
18 |
15 mins |
450 KB
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Search engine optimisation (SEO)
It's not good having a great website that no one can find. Discover the keys to being found on search engine |
Tutorial
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Search engines 101
How search engines work |
19 |
10 mins |
455 KB
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Critical components of optimising a website
Successfully optimise your website |
20 |
25 mins |
1,161 KB
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Keywords
How key are keywords and how to use them for your website |
21 |
20 mins |
587 KB
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Understanding inbound links to my site
Types of inbound links and what influences their value |
22 |
20 mins |
594 KB
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Sourcing inbound links
Looking for links to your website and how to find them |
23 |
20 mins |
776 KB
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Travel and Tourism links
Sites that could provide relevant inbound links to your website |
23A |
10 mins |
435 KB
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E-marketing
This module includes paying for advertising on websites, sending email offers and using the ATDW to market yourself through multiple distributors |
Tutorial
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Bringing people to my site with e-marketing
Once your site is optimised it's time to bring people to your site |
24 |
15 mins |
519 KB
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Converting a Prospect
Convert a guest to your website into a sales prospect |
24A |
10 mins |
467 KB
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Email marketing
The steps and protocols around email marketing |
25 |
15 mins |
550 KB
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Pay per click 101
Search engine marketing and how is it cost-effective |
26 |
10 mins |
706 KB
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Setting up a PPC campaign with Google AdWords
Gives you knowledge required to set up a PPC campaign |
27 |
25 mins |
662 KB
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Australian Tourism Data Warehouse
Taking advantage of the government's online marketing tool |
31 |
15 mins |
516 KB
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Tourism Exchange Australia
Selling your inventory online through TXA |
32 |
15 mins |
747 KB
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Google Tools
Reviews different Google tools and how to use them |
33 |
25 mins |
628 KB
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Online Booking
This module covers the basics of what online bookings are as well as how to sell your product online |
Tutorial
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Online booking systems 101
What are they? |
34 |
25 mins |
541 KB
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Online booking systems: advanced
Using booking systems and which ones to use |
35 |
20 mins |
956 KB
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Analysis and statistics
Gain valuable insight into who is visiting your website and when |
Tutorial
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Tracking and reporting
Finding out what traffic you are getting to your website |
36 |
10 mins |
590 KB
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Google Analytics
Gaining perspective through Google statistics tool |
37 |
20 mins |
485 KB
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Online Distribution
Find out what online distributions are and the many channels that are available to you |
Tutorial
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Online Distribution 101
Getting a handle on tourism distribution, commissions and channel managers can be a bit daunting, but once you read this tutorial it will become easier |
38 |
40 mins |
759 KB
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Online Distribution Advanced
Compare online distribution channels and work out what is best for your business |
39 |
20 mins |
440 KB
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Social Media
Learn about daily deal websites and what to pay attention to successfully use them for your tourism business |
Tutorial
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Social media for tourism
What networks should you join and why |
40 |
20 mins |
721 KB
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Coming Soon |
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Daily Deals and The Groupon Phenomena
This tutorial explains how deals and discount voucher promotion websites work and will help you decide whether they can benefit your tourism business |
41 |
20 mins |
508 KB
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Coming Soon |
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Online Tourism Communities
This tutorial highlights how tourism operators can engage in online communities to grow their knowledge and business |
42 |
15 mins |
727 KB
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Coming Soon |
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Facebook for tourism
Learn how to use Facebook as it is the most popular social network with a user base of over 750 million. It is vital for your business to manage a managed Facebook page |
43 |
25 mins |
966 KB
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Coming Soon |
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Twitter for tourism
Twitter is a great tool for business looking to attract new customers and increase visibility of their branding. By creatively utilising the 140 character limit you can direct traffic to your business and join in on the conversation |
44 |
25 mins |
204 KB
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Coming Soon |
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Online reputation management
Managing customer review is imperative in order to not only improve but to simply lift your business' reputation. If you turn a blind eye you risk losing business. This tutorial will provide assistance with assessing and managing your customer reviews |
45 |
15 mins |
909 KB
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Coming Soon |
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TripAdvisor for tourism
TripAdvisor is an excellent tool for tourism business as it allows for strong reputation management. Learn why you should have a TripAdvisor account and how to set up |
46 |
25 mins |
1,173 KB
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Coming Soon |
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YouTube and video hosting sites
Videos should form a key part of your online strategy. This tutorial covers the different sites allowing you to host your videos and market your business online |
47 |
25 mins |
1,452 KB
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Coming Soon |
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Flickr and photo hosting sites
Learn which sites to use to give more exposure to your photos, how to optimise them for search and what an image strategy entails |
48 |
40 mins |
1,538 KB
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Coming Soon |
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Blogging for tourism
Blogging is one of the most effective forms of e-marketing. This tutorial reviews what blogs are, and provide guidance on how to embrace blogging for your business |
49 |
30 mins |
1,410 KB
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Coming Soon |
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Mobile technology for Tourism
Mobile technology is fast becoming vital for tourism business. This tutorial explains how travellers are using smart phones and how you can meet their needs |
50 |
25 mins |
1,471 KB
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Coming Soon |
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Glossary
Explanation of the terminology and acronyms used throughout the tutorials. |
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Glossary |
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198 KB
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