Darwin-born singer Jessica Mauboy has spearheaded a special Northern-Territory themed edition of Stellar magazine.
The popular entertainer appears on the front cover at Uluru, with the magazine published throughout News Corp Australia’s Sunday metropolitan mastheads over the weekend.
In addition to the cover shot and accompanying story, Sunday’s Stellar edition also featured an NT travel section, a fashion feature with product inclusions from NT designers, inclusion in a delicious. on Sunday cover story, plus a full-page colour advertisement and two-page advertorial.
Jessica also shared images from the spectacular shoot on her social media channels showcasing the Territory to her hundreds of thousands of followers.
Stellar’s editor-in-chief Sarrah Le Marquand, said: “What better way for Jessica Mauboy to make her third appearance on the cover of Stellar than with a stunning photo shoot in Uluru – and one which will no doubt inspire many of her fellow Australians to visit this amazing part of the country for themselves.”
The cover story follows a national marketing campaign promoting the Northern Territory’s new brand positioning launched last month, with ‘Different in Every Sense’ replacing Tourism NT’s ‘Do the NT’ tagline. The campaign featured outdoor advertising on billboards, street furniture and buses.
Tourism NT’s executive general manager marketing, Tony Quarmby said the Territory-themed Stellar edition would demonstrate the emotional connections and experiential differences a holiday to the Territory offers.
“The NT is a place filled with diversity and richness, from the places you see, to the tastes, touches and sounds, we’re truly different in every sense,” said Mr Quarmby.
“Stellar magazine is Australia’s most read magazine lift-out so it made sense to showcase the beauty of Uluru – one of our most known landmarks – to a wide reaching audience, to not only showcase the 101 experiences available throughout Uluru-Kata Tjuta National Park, but to highlight what you feel when you touch, smell and see the difference the location offers visitors.”