A new campaign telling Aussies the Territory is now in season kicks off this week with a visit by some of the country's top travel influencers.
Over the next seven days, the 23 travel influencers will visit Darwin, Litchfield, Mary River, Kakadu, Tiwi Islands, Alice Springs and Uluru.
With a combined following of more than 2.4 million fans, they'll be sharing their experiences of the Territory’s beautiful natural assets using the hashtag #NTaustralia.
The instagrammers include Elise Cook @elisecook with 368,000 followers and Brodie Moss @brodiemoss who has 317,000 followers and 1.2 million YouTube subscribers.
Andrew Hopper, Deputy CEO Tourism and Events, Department of Tourism Sport and Culture, said the activity would help promote the Territory to a global audience.
“As part of the Northern Territory Government’s Turbocharging Tourism investment, travel influencers form part of a broad strategy to build the NT’s reputation as an 'instagrammable' holiday destination that is Different in every sense," he said.
Overall, more than 50 local NT operators, restaurants and suppliers are set to be showcased on the tropical summer tour.
Highlights of the Top End itinerary include a sunset cruise on Darwin Harbour Cruises, a visit to Matt Wright’s Tiwi Island Retreat, breakfast at Eva’s Botanic Gardens Café with all of the travel influencers set to experience A Night of Indulgence, Char Restaurant’s fine dining experience and exclusive Tropical Light Tour.
The Red Centre itinerary will highlight the natural beauty that can be found with influencers undertaking an adventure through the Tjorta West MacDonnell National Park as well as experiencing Uluru-Kata Tjuta National Park with Uluru Camel Tours and A Night at Field of Light which comprises of a dining experience under the outback sky with views of the Field of Light art installation.
Timed with the launch of Bruce Munro: Tropical Light that opens in Darwin tomorrow, the new campaign promotes travel to the NT during the Top End’s tropical summer and the Red Centre’s summer season through print and digital advertising, PR and social media.
The campaign will run nationally until December 2019.
For more information, go to: www.northernterritory.com/promotions/now-in-season