Cotton On has swapped the beach for the Territory's waterfalls and swimming holes for their Summer swimwear campaign.
The campaign, a collaboration between the Australian retailer and Tourism NT, showcases some of the Territory’s most picturesque landscapes including Nitmiluk, Elsey and Litchfield National Parks.
The aim of the campaign is to highlight the Territory's unique difference for swimming in Australia such as natural swimming holes, waterfalls and tropical hot springs.
To launch the collaboration, Tourism NT and Cotton On Body took a group of six influencers, boasting more than 422,000 Instagram followers collectively, on a trip of-a-lifetime across the Northern Territory’s Top End.
Along the way the influencers were photographed wearing the swimwear range at various iconic swimming locations in the region, promoting a tropical summer holiday in the Territory to their wide reaching audiences.
As part of the collaboration, Tourism NT and Cotton On Body will launch a competition from Monday 7 October 2019 giving one lucky person the chance to win a holiday for two to the Top End.
The swimwear range and Territory images will be promoted on both Cotton On and Tourism NT social media channels and websites.