In response to the bushfire crisis, Tourism NT has fast-tracked its latest marketing campaign.
Featuring the new brand ‘Different in every sense’, the marketing campaign will roll out from Sunday, 26 January, in eastern state metro alongside a new video advertisement to run on Facebook urging interstate travellers to put the Territory on their holiday itinerary.
Tourism NT is also creating videos with operators promoting the ‘Northern Territory is open for business, and so is Australia’ on our corporate LinkedIn and Facebook channels. We encourage you to share this message and create your own ‘Open for Business’ videos.
The Territory campaign comes on the back of Tourism Australia’s new marketing activity encouraging Aussies to holiday at home to support the local tourism industry in the wake of the devastating bushfires impacting communities across the country.
The Holiday Here This Year campaign will be rolled out across print, social media, billboards across major cities, content partnerships, radio and outdoor advertising, with Australians asked to demonstrate their support using the hashtag #holidayherethisyear.
For more information and resources visit www.australia.com/holidayhere