How to use our brand

Indigenous Rock Art

Our brand shows the Northern Territory is truly unlike any place on Earth, where you don't just observe it, you feel it through every sense.

A range of resources and assistance is available to help local industry use the Northern Territory brand to help grow their business.

Our brand is about much more than logos or colour schemes.

A comprehensive Brand Book is available to help operators connect their products and experiences to the new brand.

How do I access the new brand assets?

To access to the new brand materials including the new Brand Book, contact the marketing team within Tourism NT at [email protected]

To find our more about the Northern Territory brand, download the Northern Territory Brand Fact Sheet

Using the Northern Territory tourism logo

Tourism NT sometimes enters into sponsorship or partnership arrangements to promote our Northern Territory brand and logo.

If your business is in sponsorship or partnership with the Northern Territory brand then to request access to use our logo you need to submit a request via the Tourism NT Image Gallery. As part of this request you will be acknowledging the terms and conditions surrounding use of the logo. The logo and style guidelines will only be issued after the terms and conditions are agreed.

More information

If you have any questions about using the Northern Territory brand or logo, please contact [email protected]

Page last updated on 29 April 2025