How to use Brand NT

Ubirr, Kakadu, Northern Territory, Australia

Our brand shows the Northern Territory is not just a place you go to, it’s a place you do.

A range of 'Brand NT' resources and assistance is available for local industry to use to help grow your tourism business.

The Domestic Brand and Style Guide is a guide which shows how industry and partners can produce domestic marketing collateral that promotes the Northern Territory, inline with Brand NT. This style guide is used when designing material for a domestic (Australian) audience.

The International Brand and Style Guide is a guide for use specifically when designing material for an international audience. Again, this guise will show you how you can produce international marketing collateral that promotes the Northern Territory, in line with Brand NT.

You can also download the copy writing style guide which may be useful.

Tourism NT also sometimes enters into sponsorship arrangements to promote Brand NT and the “Do the NT” logo.

Download our sponsorship and apparel guidelines here.

Local tourism businesses can also use the trademarked “Do the NT” as part of their marketing activity, provided they seek permission from Tourism NT and sign a Deed, acknowledging the terms and conditions surrounding use of the logo. The logo and style guidelines will only be issued after this Deed is signed.

More information

If you have any questions about using Brand NT or the "Do the NT" logo, please contact emma.fraser@nt.gov.au or call 08 8951 8463. 

Text size A A print
Industry Resources, Tourism NT, Alice Springs, Northern Territory, Australia

Marketing your business

We can assist NT industry partners with a range of marketing activities
Research, Tourism NT, Alice Springs, Northern Territory, Australia

Research

Research and statistics relating to tourism in the Northern Territory