Million Dollar Fish
Tourism NT launched an Australian-first tourism campaign, Million Dollar Fish in 2015.
Million Dollar Fish aims to lure visitors to the Northern Territory by showcasing it as the best place in the world to stay, play and fish.
Million Dollar Fish Season 4
In 2018, Million Dollar Fish celebrates its fourth season with some exciting changes.
This year will see the number of $1 million fish increased to five, with three red tagged barramundi re-activated from Season 1, 2 and 3 worth $1 million while two red tagged barramundi worth $1 million will be marked with MDFS4.
If a $1 million fish is caught, the remaining four will revert to $10,000 fish.
If a $1 million fish is not caught within the competition time frame, all five fish will remain active for a special bonus round from 31 March till 30 September 2019.
There will be 125 prize tagged barramundi in total with 100 red tags worth $10,000 marked with MDFS4 and 20 new purple charity fish tags worth $2,500 to the angler and $2,500 to a pre-approved charity.
The season has also been extended until 31 March 2019.
The Million Dollar Fish competition is delivered by the NT Government in partnership with BetEasy, who provides the cash prizes.
The competition has helped boost the Territory's reputation as one of the best places in the world to fish and is timed to attract more visitors to the Top End over the lower tourism season.
Million Dollar Fish runs from 1 October 2018 to 31 March 2019.
The campaign is part of the Territory Government’s plan to increase visitors to the NT and build a $2.2 billion visitor economy by 2020.
For more information go to: www.milliondollarfish.com.au
How to Get Involved
The message behind the Million Dollar Fish campaign is Stay, Play and Fish the NT so whether you have a tourism business, attraction, hotel, fishing charter or business or restaurant EVERYONE can get involved.
Who knows? It might just be your customer that lands the big $1 Million fish.
Find out more
For further information about the Million Dollar Fish campaign, contact Tourism NT at firstname.lastname@example.org
You can also find out more about the local fishing tourism industry here.