Festivals and Events
Tourism NT promotes a wide variety of Northern Territory festivals and events via a dedicated events campaign.
Launched in 2016, the Do NT Events campaign was refreshed in 2017 with the new tagline: 'Need a reason for a holiday?'
The campaign uses the Territory's unique festivals and events to give stressed our Aussies a reason to take a break from their hectic lifestyles with a holiday in the NT.
The campaign features four new digital videos targeting the specific audiences of the Young and Free, Experience Seekers, Family Experience Seekers and Active 50+ year olds. The videos show these audiences why they need a holiday in the NT to attend events that match their interests.
Research shows events can act as a final trigger to get people to book a holiday to a destination so a dedicated events campaign is crucial to to Tourism NT's domestic marketing strategy.
The videos will be promoted on www.northernterritory.com as well as across popular media websites and social media over 16 weeks to capitalise on the Territory’s events season.
The campaign will also be supported by print advertisements in key magazines with 32 events from each of the Territory’s regions promoted throughout the campaign.
Watch an example of the Festivals and Events video below.