Tourism NT delivers innovative domestic marketing campaigns to raise awareness of the Northern Territory's destinations and experiences to encourage visitors to holiday throughout our region.
To maintain awareness at an influential level, Tourism NT currently executes two major waves of brand advertising each year, which are crucial to ensure the diversity of experiences and destinations of the Territory remain top of mind with measurable visitation growth.
The Do the NT brand campaign has successfully been in market since 2014.
In late 2016, the ‘Guess Where?’ concept was introduced to show that there is more to do in the Northern Territory than you may think and that once you return from your holiday you will understand the true value of a holiday in the NT.
This advertising approach continues in 2017, with increasing focus on the value offer to be provided by travel and airline partners. Each partner will support the campaign with holiday offers and will promote the activity via their owned channels as well through dedicated media buys.
Find out more about our current domestic marketing campaigns below: