The Northern Territory is a place like no other full of action, fun, adventure and spectacular natural beauty.
It’s a place home to world-class tourism experiences and attractions from the tropical Top End to the rich outback of the Red Centre.
Extensive research showed that, while the Northern Territory is a destination that consumers are aware of and aspire to visit, there was a lack of awareness regarding the physical and geographic aspects of the Territory and that, once you are in the Territory, it’s a “look but don’t touch” destination.
The Do the NT Brand
The brand shows the Northern Territory is not just a place you go to, it’s a place you do. And what you do in the Northern Territory is unlike anything else. The brand positions the Northern Territory as:
- Bonding (spending time with loved ones)
- Down to earth and a place with a;
- Range of unique experience
It focuses on active messaging encouraging travellers to book a holiday to the NT today, not just one day and aims to break-down perceived barriers that could be stopping travellers from visiting the Northern Territory, such as the Territory being “too far” or “too costly” to get to.
See the many ways we show travellers how they can do the Northern Territory by downloading our How to Do the NT brochure here.
For local operators, the Tourism NT brand is a representation of the region and an important component of how we in the Territory connect and attract visitors. Find out How to use Brand NT here.
You can also visit the Industry Resources section to access a range of tools and support mechanisms for your business.
Find out more about the Do the NT marketing campaign here.