Visitor Experience Enhancement Program

Visitor Experience Enhancement Program, Northern Territory, Australia

As part of the Turbocharging Tourism action plan the Northern Territory Government is providing $3 million over two years through the Visitor Experience Enhancement Program, to assist the tourism industry undertake projects that will improve the on-ground visitor experience in the NT.

The Visitor Experience Enhancement Program seeks to enable the tourism industry to improve its customer experience, so that more visitors have positive experiences and will recommend the Territory to others. Priority will be given to projects which demonstrate the greatest need for visitor enhancement.

A total pool of $3 million (GST exclusive) is available, with one-off funding of up to $50 000 (ex GST) available per business. There will be two rounds of funding:

1. Round one: $1 million for projects to commence before 30 June 2018; and

2. Round two: $2 million for projects in the 2018-19 financial year.

To be successful, projects must:

  • Be strategic in nature by delivering benefits to an individual business, multiple businesses or to a region;
  • Be able to demonstrate through existing customer feedback the need for the visitor experience enhancement;
  • Demonstrate how the proposal will enhance the visitor experience, increase favourable reviews and increase visitor numbers;
  • Be able to be completed by 30 June 2019; and
  • Include a matching cash co-contribution from the business (for applications of over $10,000 excluding GST).

Applicants must be able to demonstrate how the project will enhance the visitor experience, and provide evidence of customer feedback that the project will address. The program will operate via a merit based nomination process.

Nominations for round 1 have closed on 30 April 2018. We have received over 100 applications which are currently being assessed and it is anticipated that applicants will be notified on the outcomes of their applications by the end of May 2018. Round 2 will open on 1 July - 1 October 2018.

View the Visitor Experience Enhancement Program (VEEP) Guidelines.

For more information contact Destination Development at or on (08) 8999 5198.

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