China Ready Industry Program
In line with the Tourism Vision 2020: The Northern Territory's Strategy for Growth objectives to grow the value of the visitor economy, address supply constraints and improve the visitor experience, the Northern Territory Government has released the China Ready Program.
Making the Northern Territory a "China Ready Destination" is one of five strategic focus areas for Tourism NT to guide the collective efforts of industry and the government along the path to achieving the goal of attracting 30,000 Chinese visitors with an estimated expenditure of $46 million by 2020.
From now through to June 30 2019, the following initiatives are being made available to support the local tourism industry:
WELCOME CHINA PROGRAM:
Tourism NT is offering assistance for operators to acquire amenities and provide translated, culturally-appropriate tourism material. Operators can apply for one-off support funding of up to $2,000 to complete a range of steps to contribute to your organisation’s China Readiness to engage with the Chinese customer. Funding support is available for a range of items that are “consumer facing” such as:
• Translation/printing of restaurant or room service menus.
• Production of a product/destination video with Chinese subtitles or Mandarin voice over that would be used on a tour.
• Translation/production of signage and safety cards.
• Purchasing hotel room amenities eg slippers.
• Production of a welcome letter, hotel fact sheet, and local map.
• Production of an in-room TV Chinese language information video.
• Subscription to a Chinese language newspaper for hotel guests.
Download the application form here.
CHINA READY ONLINE CULTURAL TRAINING:
Tourism NT is committed to grow this market further through working to secure direct airline services from China, media visits, in-market trade events and trade activity on-shore - all important tactics to secure growth. Being aware of some specific things your organisation can do to achieve a satisfying experience for Chinese customers is important for your success with this market.
We have partnered with a China customer and market specialist, China Ready & Accredited (CRA) whose CHINA READY® training program equips clients with cultural insights and understanding that are essential for successfully engaging with Chinese people. Their training also leads to Global Accreditation which shows Chinese customers you are a reputable business that will meet Chinese traveler service expectations.
The online training portal is free for NT based tourism, hospitality and retail staff. The training comprises of 12 cultural modules and 3 specialised tourism modules. Tourism NT encourages all NT businesses whose front line staff may come into contact with Chinese visitors to have them complete this accredited training.
All NT based tourism, hospitality and retail staff who successfully complete all fifteen of the China Ready Accredited modules by 16 December 2018 will go into the draw to win a $2000 travel package to travel from Darwin to Shenzhen on Donghai Airlines. Full competition terms and conditions can be viewed here.
Business Level Accreditation
Once a business has staff complete the training, Tourism NT would encourage the business to consider Business Level 1 China Ready Accreditation. Further details of this can be obtained from Tourism.Development@nt.gov.au For any business who wishes to complete the Business Level 1 Accreditation, Tourism NT will cover the cost of the first years registration fee. Conditions apply.
Further information about China Ready & Accredited can be viewed here.