Online booking systems

Tiwi Islands, Northern Territory

Adopting an online booking system will:

  • Allow you to manage your inventory from one central point
  • Distribute and sell your product through multiple websites
  • Save time by automating tasks such as processing payment and confirming bookings
  • Remove the need for allocation to wholesalers, and
  • Eliminate the risk of overbooking forever.

There are a number of systems already integrated with the Tourism Exchange Australia (TXA) which are suitable for tours, accommodation, events/festivals and attractions.

You'll need to sit down and write out what you want your online system to do. When you've got the requirements then compare them to the systems available. If you know other operators already using an online booking system, have a chat and see what works best for them.

Online booking system fees

This is the financial cost of the booking system. These range from charges for bookings only, suitable for small or start-up operators, to monthly or annual fees depending on the number of product bookable online, or number of sales. Booking systems may also have set-up, support and training costs.

Online merchant facility

This is the fee to set-up and receive payment through your website. This service is provided by the NAB, ANZ, Westpac and CBA banks. Check with your current bank as to what they offer. You should also check with other banks to compare prices. Some banks will require equity as security to offset the risk of refunds. Some banks will set-up the OMF for free for existing customers, others may charge.

Distribution and distributor commissions

A distribution commission of 2.8% is charged by the TXA. Distributor commissions from websites selling your product can range from zero to over 30%. But you have the choice as to which travel websites you wish to distribute your products through. Northern Territory tourism businesses listed on www.northernterritory.com (which receives more than 1 million hits a year) - are charged zero commission on sales.

Connecting to the TXA

Once you have your online booking system up and running you can distribute through Tourism Exchange Australia (TXA). The TXA gives you access to present your product through many different online website and distribution channels including the commission free Tourism NT consumer website, www.northernterritory.com.

For more information on the TXA and how to connect, visit our Digital Marketing page.

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Online booking systems linked to the TXA

ENTA (tours/activities, attractions, ticketed events)

Frontdesk (accommodation, tours/activities, attractions, small ticketed events)

Discover Australia Holidays (wholesaler of accommodation)

Jewel Business Solutions (tours/activities, attractions)

Micros Fidelio Australia (accommodation)

ResOnline Pty Lty (accommodation)

Respax (tours)

RMS (accommodation)

Room Master (accommodation)

SeaLink Travel Group (wholesaler of tours)

SiteMinder (accommodation)

TravelPoint Holidays - an AOT Group Company Provider (wholesaler of accommodation)

TXA iLoader (accommodation, tours/activities, attractions, small ticketed events)

Update247 Channel Manager (accommodation)

Marketing, Tourism NT, Kakadu, Northern Territory, Australia

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