Cooperative marketing

Nitmiluk National Park, Northern Territory, Australia

Tourism NT runs a number of cooperative marketing initiatives with key airline and distribution partners to ensure our campaigns feature a range of NT product and experiences, attractive holiday packages, and competitive airfares. 

Why you should get involved?

By marketing your product as part of a cooperative marketing campaign, you will be part of a collaborative marketing effort which targets people looking to book, or have booked a trip to the NT. As an example, when a wholesaler runs a campaign to promote travel to Katherine, NT operators such as tour operators, attractions or accommodation providers can partner with the wholesaler to include their product/experience in the holiday offer.

How do you get involved?

It’s easy. We have provided a quick contact list below of key distribution partners that sell the NT in the domestic market. If you would like to get involved in future cooperative campaigns, simply contact the partner to find out how you can list with them and participate in their initiatives. Each partner has its own registration process so you will need to contact them directly.

If you’d like more information on Tourism NT’s cooperative marketing activity, please email Marketing.TourismNT@nt.gov.au

What does a cooperative campaign look like?

This example shows a Flight Centre campaign between 25 October - 8 November 2016 promoting holidays to the Top End and Red Centre. Local operators that have partnered in this campaign include Lasseters Hotel Alice Springs, Aurora Kakadu, Skycity Darwin, Voyages Desert Gardens Hotel, ibis Styles Katherine, Kings Canyon Resort, Cullen Bay Resorts Darwin, Darwin Central Hotel, Oaks Elan Darwin and AVIS. These tour operators, attractions and accommodation providers also feature on digital assets such as a listing on the Flight Centre website and other out of home placements such as bus shelters.

Cooperative marketing example, Northern Territory, Australia 

National Product and Distribution Partner Contacts

Distribution Partners may be Airlines, Wholesalers, Retailers, Online Travel Agents (OTAs), or National Tour Operators. 

Airlines

Qantas & Jetstar Airways

Hooroo – for accommodation on Qantas.com and Jetstar.com
Kylie Kemp, Senior Product Manager
E: kylie@hooroo.com

Viator.com – for attractions, for Qantas.com and various supplier sites 

Michelle Bassil, Product and Marketing Manager
E: michelleb@viator.com

Virgin Australia

Virgin Australia Holidays
Mathew Doherty, Product Manager 
E: mathew.doherty@virginaustralia.com

Retailer/Wholesalers

AOT Wholesale (Territory Discoveries/ Sunlover Holidays) 

E: contracting@aot.com.au

Flight Centre Global Product - including Infinity Holidays

Angela Sweeney, Product Manager – Australia, Flight Centre Global Product
E: angela_sweeney@flightcentre.com

helloworld Ltd - including Qantas Holidays

Tracey Pearce, NT Contracts Manager
E: tracey.pearce@helloworld.com.au

Great Southern Rail

Leah Thompson, NT Contracts Manager 
E: leah.thompson@gsr.com.au

Online Travel Agents (OTAs)

Expedia Group & Wotif 

Shannon Saines – Area Manager WA and NT
E: ssaines@expedia.com

Orbitz Worldwide

Peter Bull, Market Manager – North QLD, WA and NT 
E: peter.bull@orbitz.com
M: 0420 927 923

Cruise Wholesaler

Holidays of Australia

Melissa Warren, Product & Marketing Manager
E:  melissa@holidaysofaustralia.com.au 
T:  1300 854 897



    

Text size A A print
Marketing, Tourism NT, Kakadu, Northern Territory, Australia

Marketing

Find out about our marketing activities