Bawaka, Arnhem Land, Northern Territory, Australia

In order to grow overnight holiday visitor expenditure in the Northern Territory to between $1.46 billion and $1.79 billion by 2030, six key priority objectives have been identified: 

• Grow investment in the Northern Territory’s remarkable assets, product and regions
• Strengthen and showcase the Northern Territory’s  distinctive Aboriginal cultural tourism experiences 
• Through strategic marketing activities grow the value of the holiday market in the Northern Territory  
• Leverage and build events to drive visitation 
• Develop ongoing access to and within the Northern Territory 
• Increase recognition of the value of tourism in the Northern Territory.

A genuine partnership approach between industry and Government, focused on opportunities that span all aspects of the visitor economy, is essential to achieving our target.

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Strategic drivers

  • Grow value
  • Address supply constraints
  • Improve the visitor experience
  • Improve business sustainability