Tourism is a major industry and employment sector for the Northern Territory.

In 2011, 1.2 million people visited the Northern Territory. They stayed for 9.2 million nights and spent $1.4 billion.

The total economic contribution of tourism for the Northern Territory in 2008-09 was estimated to contribute $1.4 billion in Gross Value Added, or 9.3% to the NT economy. Tourism contributes $1.5 billion to the Northern Territory’s Gross State Product, or 9.1% of total GSP.

Tourism provided 19,800 jobs for Territorians, or 17.2% of total employment in the NT, a much higher proportion than the national average (8.2%).

Tourism NT's purpose is to market and influence the development of the Northern Territory as a quality, experiential tourism destination for the continuing benefit of all Territorians.

Tourism NT works closely with the Territory’s two Regional Tourism Organisations, Tourism Top End and Tourism Central Australia, which are charged with promoting destinations and attractions once travellers have arrived in the Territory and helping facilitate increasing regional dispersal and length of stay.